James Haggerty: In the Court of Public Opinion: Winning Your Case with Public Relations
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Жанр : Wiley
Издательство : Wiley
Год издания : 2003
Аннотация:
In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.