Trout: Differentiate or Die
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272)
Жанр : Wiley
Издательство : Wiley
Год издания : 2011
Аннотация:
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real–world examples and his own unique insight to show you how to bind customers to your products for long–term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.