Weich John: Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation
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Жанр : Прочие
Издательство : Bis Publishers
Год издания : 2014
Аннотация:
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. Weich is American and a great storyteller and public relations wizard!