W. Chan Kim: Blue Ocean Strategy — How to Create Uncontested Market Space and Make the Competition Irrelevant
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: Written by the business world's new gurus, «Blue Ocean Strategy» continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces…