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Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and…

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: Advertisers are constantly searching for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind- bending images to pull the viewer up short and force them to look again. Images that can do that are magical, and one of the indispensable tricks of the advertising trade. Uwe Stoklossa knows the secrets behind…