Eliza Williams: This is Advertising
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224)
Жанр : Thames&Hudson
Издательство : Thames&Hudson
Год издания : 2010
Аннотация:
Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.