Horst Moser has selected a huge range of examples from his amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. He discusses the challenges that face today’s art directors, and showcases the most successful solutions, from cutting edge modern style to classic techniques that can be used year after year. This striking ideas book offers a range of innovative approaches for every aspect of a magazine, inside and out, pictorial and typographical, from standfirsts and subheads to columns and captions. With over a thousand full-colour illustrations, this will be an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.