Svend Hollensen: Essentials of Global Marketing
Скачать книгу (размер 2 686 Kb , формат fb2, страниц 528) Аннотация: Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5:…