Simon Mainwaring: We First
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: A social media expert with global experience with many of the world's biggest brands — including Nike, Toyota and Motorola — Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private…