Sandra Cain: Key Concepts in Public Relations
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Жанр : Macmillan Publishers
Издательство : Macmillan Publishers
Год издания : 2009
Аннотация:
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.