Rosalind Masterson: Marketing: An Introduction
Скачать книгу (размер 2 798 Kb , формат fb2, страниц 550) Аннотация: »Marketing: An Introduction» offers the first year undergraduate student all the preliminary information needed for an Introductory Marketing module. With strong pedagogic content to support and enhance learning and a European outlook, «Marketing: An Introduction» is an attractive alternative to traditional comprehensive texts. Its student friendly approach provides clear and accessible…