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Скачать книгу (размер 1 177 Kb , формат fb2, страниц 232) Аннотация: Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged…

Скачать книгу (размер 1 095 Kb , формат fb2, страниц 216) Аннотация: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about…

Скачать книгу (размер 1 789 Kb , формат fb2, страниц 352) Аннотация: Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in…