Kevin Budelmann: Brand Indentity Essentials
Скачать книгу (размер 891 Kb , формат fb2, страниц 176)
Жанр : Rockport Publishers
Издательство : Rockport Publishers
Год издания : 2010
Аннотация:
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.