Fishel Cathy: The Freelance Design Handbook
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Жанр : Rockport Publishers
Издательство : Rockport Publishers
Год издания : 2009
Аннотация:
The book is packed full of best practice, practical business tips, and professional and creative strategies from successful freelancers, case studies, alongside industry reference resources, to inform aspiring freelance designers of their options. This book explores the different design fields open to freelancers, covering all genres of graphic design, including, branding, corporate identity, publishing, information design, and how each area is best approached from a freelance standpoint. This book supplies answers to the following fundamental questions: what resources do you need, and where will you find them? How do you pitch competitively against unknown opposition? How do you set a fee scale, and compile an accurate quote? What can you include on an invoice, and what supplies and services can you charge on? What type of work will you be expected to do? What will each type of client require from you? How do you nurture your own creativity? And, crucially, how can you make money? Also included will be hints and tips about how to manage work flow and creative resources, such as software, imagery, and type, so as to ensure the best possible compatibility with the broadest client base.