Steven Dupuis: Package Design Workbook: The Art and Science of Successful Packaging
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240)
Жанр : Rockport Publishers
Издательство : Rockport Publishers
Год издания : 2011
Аннотация:
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the «Workbook» series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.