R. Klanten: Los Logos
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Жанр : Die Gestalten Verlag
Издательство : Die Gestalten Verlag
Год издания : 2002
Аннотация:
Bringing together more than 3000 works by over 200 designers from around the globe, Los Logos is the ultimate collection of contemporary logo design. It features an incredible wealth of cutting-edge design solutions over 444 pages – from abstract to concrete, from image based to text only work. And its reader-oriented structure allows ample opportunity for research and inspiration. Logos have become the face of brands, companies and record labels. They are indispensable “little helpers” in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one – via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon. Bringing together more than 3000 works by over 200 designers from around the globe, Los Logos spreads an incredible wealth of cutting edge design solutions over 444 pages, providing the ultimate collection of contemporary logo design – no easy task! Well-indexed, subject-catalogued and systematically structured this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast.