Al Ries: The 22 Immutable Laws of Branding
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Жанр : Profile Books
Издательство : Profile Books
Год издания : 2000
Аннотация:
The only way to stand out in today's and tomorrow's — cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.