Mark N.K. Saunders: Doing Research in Business and Management
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Жанр : Prentice Hall
Издательство : Prentice Hall
Год издания : 2011
Аннотация:
A highly accessible and concise introduction to research methods for students planning or undertaking a dissertation or research project in business and management. Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines.