Posner Harriet: Marketing Fashion
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from…