Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: The collection of traditional patterns and wrapping and folding styles passing through the ages. Furoshiki is a traditional Japanese wrapping cloth, which is frequently used to carry cloths, gifts, and other goods and has been a part of Japanese daily lives through the ages. This book features about 160 pieces of furoshiki from the collection of long-established manufacturers in Kyoto such as…
Скачать книгу (размер 769 Kb , формат fb2, страниц 152) Аннотация: To win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice…
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For…
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Slow-cooked meats, homemade breads, flavorful pastas... these are the traditional comfort-food classics that Italians have been roasting, baking, curing, and making in their own kitchens for generations — dishes that people actually want to cook and eat. In «Rustic Italian Food,» acclaimed Philadelphia chef Marc Vetri celebrates the handcrafted cuisine of Italy, advocating a hands-on,…
Скачать книгу (размер 1 131 Kb , формат fb2, страниц 223) Аннотация: A character serves as one of the most powerful communication tools which convey a clear message from a company to its target audience, and differentiates its product from the competitors’. This book features 200 successful characters with each profile, concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful…
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: A spectacular source book of designs for working within a very limited space. Business cards serve as indispensable communication tools in many countries around the world. They serve as a reminder of the person who handed it to you, ultimately representing that person and the company they work for. In order to be useful, it is important that a business card conveys all the necessary information…
Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: The element of surprise, the unexpected, the shocking; these can be the most powerful tools in design for making an impact on an audience. This book is a collection of concepts and ideas that are extraordinarily unique; everything from unbelievably high budget campaigns to economically challenged ads. They will amuse, they will make you look twice, and they certainly will be remembered. Designers…
Скачать книгу (размер 1 013 Kb , формат fb2, страниц 200) Аннотация: Society is susceptible to messages sent by clearly marketed products through media, and girly has come to the surface as an iconic image along with women's growing consumer power. The word girly is about reconstructing a positive image for girls. Girly images are powerful and convey a strong message (or signal) to the audience in today's world. Examples are classified by four distinctive girly…
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: 150 high quality works included in this title are all created by the industry professionals; the perfect shapes and beautiful designs are practical and yet artistic. With the templates of the works, readers could learn how each work is elaborately designed. The template files are included in pdf format on the accompanied CD-ROM.
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: Following “70’s Magazine Advertisement in Japan”, released in March 2007, this is a collection of the magazine advertisements created in the next decade, which is the time that the Japanese economy was growing rapidly towards its peak. People were enjoying their lives believing that the growing economy was going to continue forever. Reflected from the cheerful and a little frantic atmosphere of…
Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Market research shows that attractive designs and graphics are as important as charming copy for a successful greeting card or direct mailing. This book presents those distinguished and successful direct mailings and greeting cards which are mainly used for business occasions, grouped by the purpose of the cards: invitation, greeting, promotion, and others. Presented works are all designed by…
Скачать книгу (размер 1 013 Kb , формат fb2, страниц 200) Аннотация: This book features recent pictogram and sign system projects in public and commercial places, product and service brochures, publications, and websites.
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: This title features magazine advertisement created during 1970s, which was the time that people began enjoying luxurious products such as cars, electric appliances, fashion, and cosmetics. New magazines published in the period embodied their new life style, and magazine advertisements tempted their appetite for luxuries with powerful design and graphics.
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: This book collects the distinguished direct mail designs which appeal originality and ingenuity for attracting the targeted customers. Key points of each direct mail design such as the materials of forms are emphatically layouted in the book, and the text explained the aim of each work helps the readers understand the «strategy» of the design more clearly.
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to…
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: This book is an encyclopedia of Japanese traditonial colors. The sensibilities of Japanese people and the beautiful seasons in Japan had developed various subtle shades of colors, and the book introduces approx.250 colors of Japan with visual examples and the CMYK / RGB data on the back.
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: This book focuses on top 20 magazines which have been the influential pioneers in the magazine designs in Japan. Featuring various outstanding graphic designs in the magazines such as Esquire, POPEYE, I.D.Japan, STUDIO VOICE and more. This is a sister volume to «CAP Magazine Designers' Collective.»
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Our bestseller “Shop Image” series now spreads to focus 97 shops in this single city, London, revealing the intimate connection between the city’s history and the design on its streets, and how that history has influenced international design trends. The examples here are presented by genre, however in terms of approach, are dominated by these broad design looks: classic, modern, and exotic.…
Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: The fashion brands that appear in this collection are among the most highly regarded in Japan and herein we introduce some of their commonly used marketing tools including catalogues, shopping cards and shopping bags, together with their seasonal promotional tools and novelties. This publication serves as a reference for not only other graphic designers, but also people in the fashion industry,…
Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Music Graphics no longer focus only on CD jacket design: The number of artists producing a full range of unique visuals to accompany each new album and tour is on the rise. This collection presents the most superbly designed works in the genre, including CD jackets, posters, tour-related goods and more.