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Robert Shemin: How Come That Idiot's Rich and I'm Not?

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: In this provocative and entertaining book, Robert Shemin, a multimillionaire and successful entrepreneur and motivational speaker, has a secret for you: rich people are not that smart. In fact, they're Idiots, and if you want the wealth and fulfilment you've always desired, you need to be an Idiot, too. In «How Come That Idiot's Rich and I'm Not?», Shemin shows how the average 'smart' person's…

Seth Godin: Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would…