Philip M. Rosenzweig: The Halo Effect: How Managers Let Themselves be Deceived
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a…