Philip Cateora: International Marketing
Скачать книгу (размер 3 747 Kb , формат fb2, страниц 736) Аннотация: Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps…