Phil Harris: The Penguin Dictionary of Marketing
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.