Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
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Жанр : Penguin Group
Издательство : Penguin Group
Год издания : 2005
Аннотация:
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.