Naresh K. Malhotra: Marketing Research: Applied Orientation and SPSS (+ Audio CD)
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Жанр : Pearson
Издательство : Pearson
Год издания : 2008
Аннотация:
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.