Jonathan Sutherland: Key Concepts in International Business
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Жанр : Palgrave
Издательство : Palgrave
Год издания : 2004
Аннотация:
»Key Concepts in International Business» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.