Huysamen G.: Research Methodology for Business and Administrative Sciences
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Жанр : Oxford University Press
Издательство : Oxford University Press
Год издания : 2006
Аннотация:
- A practical guide to conducting research — The accompanying CD contains an updated statistical software programme enabling the user to carry out calculations and interpretations — The book features a logical structure using learning objectives and outcomes The third edition has been revised and updated. The text is learner-centred and thoroughly explores definitions, constructs, and concepts, using relevant case studies, examples, activities, and self-evaluation questions. A brief summary with multipple-choice questions concludes each chapter. The book has been adopted in departments as diverse as HRM, marketing, tax, and auditing, research methodology, industrial psychology, and public administration. It provides a comprehensive overview of research methods in such areas as corporate and business administration, credit, purchasing and production management, and public and human resource management. There is also an updated section on Internet resources.