Mellahi K.: Global Strategic Management
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Жанр : Oxford University Press
Издательство : Oxford University Press
Год издания : 2005
Аннотация:
- Comprehensive coverage of the subject — this text will serve as the single core text for almost any international and global strategy course — Provides both mini- and full-length cases that give opportunities for students to analyse global strategic issues in real business situations — Does not rely on students having already taken a strategic management module, so ideal for students with a wide range of previous experience — European flavour, as opposed to most books on the subject, which take an American perspective — Uses of examples/cases from emerging markets (e.g. Tata from India, Embraer from Brazil) — Online Resource Centre, which includes a lecturer area with model answers to discussion questions and case questions. and PowerPoint slides, and a student area with links to web sites of interest Global Strategic Management is a core textbook for almost any International and Global Strategy course, and is suitable as a supplementary text for any strategic management or international business courses. This brand new text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.