Winston Fletcher: Advertising
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Жанр : Oxford University Press
Издательство : Oxford University Press
Год издания : 2010
Аннотация:
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.