Ogden James R.: Retailing
Скачать книгу (размер 2 600 Kb , формат fb2, страниц 511) Аннотация: This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the big picture by drawing together the activities involved in retailing, and illustrating how key…