This superbly illustrated survey takes a look at SHoP, a prominent New York-based architecture firm, and one of the foremost at work in the world today. SHoPs work has won numerous awards, is in the permanent collection of The Museum of Modern Art, and has clients including United Colours of Benetton, Virgin Atlantic, Google, Goldman Sachs and the City of New York. All this is down to a unique approach to architecture that combines design, finance and technology, and this volume explores six of the firms ideologies practice, typology, politics, finances, sustainability and technology based on six major projects as well as thirty smaller ones. This books organization will allow readers both to see and better understand the firms work and business strategies, as well as provide ideas to improve their own building projects.