Neil Richardson: Develop Your Marketing Skills
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual…