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Harvard Business Review on Top Line Growth

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Growth is at the top of every company's agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today's CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more.

James Hasik: McGraw-Hill's GMAT: 2011

Скачать книгу (размер 2 115 Kb , формат fb2, страниц 416) Аннотация: Whether you are newly graduated college student or have been in the workforce for a while, you'll need to prepare for the GMAT to get into a B-school you want. This title helps you learn how to master the GMAT through practice with questions just like those on the real exam.

Natalie Gast: Perfect Phrases ESL Everyday Business

Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: A new title in this bestselling series help new English speakers say the right words at the right time in any situation.

Harry Collis: 101 American English Proverbs (+ Audio CD)

Скачать книгу (размер 646 Kb , формат fb2, страниц 128) Аннотация: The grass IS greener with this proverb book, enhanced with mini-conversations on an MP3 disc Adding proverbs to your language skills opens up a whole new way for you to express yourself. But to translate commonly known proverbs word-for-word from your own language into another doesn't work and may even change meaning all together. 101 American English Proverbs with MP3 Disc presents their…

Cateora Philip R.: International Marketing

Скачать книгу (размер 3 574 Kb , формат fb2, страниц 702) Аннотация: Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps…

Gujarati Damodar N.: Basic Econometrics

Скачать книгу (размер 4 073 Kb , формат fb2, страниц 800) Аннотация: This is a thorough revision of the best-selling undergraduate Econometrics text. Accessible, complete, and student-oriented, Basic Econometrics is appropriate for first courses in Econometrics at all four-year colleges and universities. In addition to a first-rate text, students have access to the SHAZY student version of SHAZAM, an inexpensive version of a widely used econometrics package, as…

Luecke Richard A.: The Busy Manager's Guide to Delegation

Скачать книгу (размер 503 Kb , формат fb2, страниц 100) Аннотация: Delegation amounts to a lot more than just passing work off onto subordinates. When handled correctly, it gives managers a chance to strengthen their departments by developing the skills and organizational competencies of their people. Filled with quick tips, exercises, self-assessments, and practical worksheets, this book presents an easy-to-master, five-step process for effective delegation.…

Rother Mike: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

Скачать книгу (размер 1 554 Kb , формат fb2, страниц 306) Аннотация: »Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress — and what it takes to make it a real part of your culture.» Jeffrey K. Liker, bestselling author of The Toyota Way «[Toyota Kata is] one of the…

Mark Johnston: Relationship Selling

Скачать книгу (размер 2 319 Kb , формат fb2, страниц 456) Аннотация: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used…

Arthur Thompson: Crafting and Executing Strategy: Text and Readings

Скачать книгу (размер 3 257 Kb , формат fb2, страниц 640) Аннотация: Thompson, Strickland and Gambles', «Crafting and Executing Strategy, 17e» presents the latest research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world…

Douglas Lind: Statistical Techniques in Business and Economics (+ Audio CD)

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Lind's «Statistical Techniques in Business and Economics» is a best-seller due to its comprehensive coverage of statistical concepts and methods delivered in a student-friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly. All statistical concepts are illustrated with solved applied examples immediately upon introduction.

David Doane: Essential Statistics in Business and Economics (+ Audio CD)

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Applied Statistics in Business & Economics, 2e provides a comprehensive introduction to statistics concepts and applications in business and economics. The text and student CD provide state of the art integration of technology in order to focus on the important practical concepts and applications as opposed to mechanics.

Mark Hirschey: Investments

Скачать книгу (размер 3 421 Kb , формат fb2, страниц 672) Аннотация: »Investments: Analysis and Behavior», 2e is the first textbook to integrate exciting new developments from the field of behavioural finance in a comprehensive and balanced introduction to the field of investments. Since behavioural is intertwined in all aspects of investing, this text does just that. Investments: Analysis and Behavior is written from a unique perspective that will provide…

Robert W. Lucas: Customer Service: Building Successful Skills for the Twenty-First Century

Скачать книгу (размер 2 768 Kb , формат fb2, страниц 544) Аннотация: Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for…

Robert Hisrich: Entrepreneurship

Скачать книгу (размер 3 257 Kb , формат fb2, страниц 640) Аннотация: Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with…

David Burt: World Class Supply Management: The Key to Supply Chain Management

Скачать книгу (размер 3 094 Kb , формат fb2, страниц 608) Аннотация: The best-selling textbook presents a practical framework for students to apply how firms actually manage the enterprise-wide functions of purchasing and supply in today's business environment. New chapters have been added to the beginning and end of the text, to frame the new discussion of supply chain issues. The book has also been thoroughly updated to reflect the realities of purchasing and…

Johny Johansson: Global Marketing: Foreign Entry, Local Marketing and Global Management

Скачать книгу (размер 3 421 Kb , формат fb2, страниц 672) Аннотация: Johansson's «Global Marketing», 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign…

Robert Higgins: Analysis for Financial Management

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: »Analysis for Financial Management», 9e is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. Emphasis is on the managerial applications of financial analysis.

J. Holton Wilson: Business Forecasting (+ CD-ROM)

Скачать книгу (размер 2 441 Kb , формат fb2, страниц 480) Аннотация: The Sixth Edition of «Business Forecasting» is the most practical forecasting book on the market with the most powerful software — Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data…

Timothy Doupnik: International Accounting

Скачать книгу (размер 3 421 Kb , формат fb2, страниц 672) Аннотация: »International Accounting» can be viewed in terms of accounting issues uniquely confronted by companies involved in international business. It also can be viewed more broadly as the study of how accounting is practiced in each and every country around the world, learning about and comparing the differences in various accounting methods. «International Accounting», 2e is unique in its content and…