Mark Penn: Microtrends
Скачать книгу (размер 2 161 Kb , формат fb2, страниц 425) Аннотация: The ideas in his book will help you see the world in a new way. Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends. In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding…