Mark Johnston: Relationship Selling
Скачать книгу (размер 2 319 Kb , формат fb2, страниц 456) Аннотация: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used…