Mark Hughes: Buzzmarketing: Get People to Talk About Your Stuff
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing — which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as…