Linda Gorchels: The Product Manager's Handbook (+ CD-ROM)
Скачать книгу (размер 2 074 Kb , формат fb2, страниц 408) Аннотация: - Previous editions sold more than 17,000 copies — Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives — Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels