Raymond Martin: The Trend Forecasters Handbook
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Жанр : Laurence King Publishing
Издательство : Laurence King Publishing
Год издания : 2012
Аннотация:
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This how to book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.