Lambin Jean-Jacques: Market-Driven Management: Strategic and Operational Marketing
Скачать книгу (размер 3 176 Kb , формат fb2, страниц 624) Аннотация: In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.