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Скачать книгу (размер 3 665 Kb , формат fb2, страниц 720) Аннотация: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing…

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0. The greatest opportunities will come to marketers practicing 3.0. Marketing 1.0, or the product-centric era was that stage where companies appealed to the mind of customers by providing rational arguments why the…