Kimmel: Marketing Communication
Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: - Cutting edge perspectives from both academics and practitioners — Presents an up-to-date overview and analysis of developments in all areas of marketing communication — Looks at the changes to communication and consumer responses brought about by new technologies Strong international group of contributors Marketing Communication: New Approaches, Technologies, and Styles brings together leading…