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Скачать книгу (размер 2 033 Kb , формат fb2, страниц 400) Аннотация: There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being…

Скачать книгу (размер 2 197 Kb , формат fb2, страниц 432) Аннотация: Googled is candid and authoritative — based on extensive research including in-house at Google HQ — and doesn't flinch from outlining the negatives related to the Google worldview, as well as charting the extraordinary vision and business acumen that brought us the phenomenon of the uber search engine. And crucially, it's not just a history or reportage: it's forward-looking. This book is ahead…