John Gerzema: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset…