Jane Imber: Dictionary of Marketing Terms
Скачать книгу (размер 3 176 Kb , формат fb2, страниц 624)
Жанр : Barron's Ed
Издательство : Barron's Ed
Год издания : 2008
Аннотация:
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.