Jack Trout: The Power of Simplicity: A Management Guide to Cutting Thrugh the Nonsense and Doing Things Right
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: Keep It Simple. In this paperback edition of «The Power of Simplicity», Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case…