J. Paul Peter: Preface to Marketing Management
Скачать книгу (размер 1 279 Kb , формат fb2, страниц 252) Аннотация: »Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA…