Irving Rein: High Visibilty: The Making and marketing of Professionals into Celebrities
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: - Covers how to use the power of celebrity to redefine one's image, grow a business, promote a platform, and create new business opportunities — Features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg. — The authors are world renowned business and marketing experts; Rein is professor of marketing…