Penenberg Adam L.: Viral Loop
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Here's how it works: you read a book you enjoy and you tell a friend. That friend tells another friend, the next friend tells the next, and so on and so forth, until the book becomes that year's word-of-mouth bestseller. That first recommendation gives birth to many. Simple. The concept of pass-it-on is not so new and not so revolutionary — think Tupperware parties — that is, until…