Jay A. Conger: The Necessary Art of Persuasion
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Жанр : Harvard Business School Publishing
Издательство : Harvard Business School Publishing
Год издания : 2008
Аннотация:
Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleagues and employees to solve problem sand achieve goals. In The Necessary Art of Persuasion, Jay Conger describes the four essential elements of persuasion and explains how to master them, providing you with the information needed to fulfill your managerial mandate — getting work done through others.